See how heari tackles real research questions
Explore six common research scenarios. Each case covers the background, interview guide, key findings, the business impact, and an interactive insight report.
Why users churn
After a mobile action game launched, week-one retention fell short of target. Many players dropped off around level three, and the team didn't know why.
How to pick a lead selling point before launch
Before launching a new pair of headphones, a hardware team was torn between two lead selling points: stronger noise cancellation or all-day comfort.
What people actually took away from your ad
Ads for a new yogurt flavor led with "low sugar." After launch, breakfast sales came in below expectations.
What's behind low NPS scores
A mobile banking app's loan application flow had both low NPS and low completion rates—and detractors rarely left comments explaining why.
Who your users really are
A new SUV drew plenty of interested prospects. The team wanted to know what groups they fell into and what each cared about.
Why users don't pay
A kids' coding school had strong trial turnout, but fewer than one in five parents enrolled. In follow-up calls, most just said, "we'll think about it."
Turn your research question into the next study
Tell us what you want to learn, and we'll help you design a pilot study—just like the ones above.
