AI user research for education
Find out why students drop out and why parents don't renew. AI interviews students and parents in parallel—and for younger students, talks to parents first.
Common challenges in education user research
Course feedback is mostly survey scores, which can't explain why students drop out or parents don't renew
Students, parents, and teachers often see things differently, and traditional interviews struggle to cover all three
Fixed term and enrollment calendars leave a short window for research
Parents and students have scattered schedules, so it's hard to find a time for interviews
What education teams research with heari
Why students drop out or don't renew
When students and parents start to hesitate. Interview families who dropped out or didn't renew. Pinpoint causes like a teacher change, falling behind, or price.
Courses and learning experience
See which parts are hard to follow. Interview students by grade level about what class is really like, and pinpoint the content and pacing to adjust.
Learning apps and tools
Why homework doesn't get done. See how students and parents use your learning app, which features help, and which get ignored.
Concept tests for new courses and products
Before a course launches, show target parents and students the syllabus, format, and pricing. Hear their first reactions and concerns.
Teacher and curriculum team feedback
Run internal research with teachers to learn which lessons are hardest to teach and where students get stuck most.
Enrollment decisions
See which programs parents compare and what they value. Trace their decision from the trial class and consultation to understand what still worried them.
Education research example
A typical study you can run right away. The research assistant adapts the plan and interview guide to your business.
Study plan
Sample interview guide
The AI interviewer follows the guide and asks follow-up questionsTrial day
Core questionWhat did your child say when they got home from the trial class?
Follow-upWhich part they brought up
Expectations
Core questionWhat did you want to know after the trial class?
Follow-upThe one thing they most wanted to know
Comparison
Core questionWhat other courses are you considering?
Follow-upWhat matters most to them
Concerns
Core questionIn the end, what stopped you from enrolling?
Follow-upWhat would change their mind
Data shows what students did. heari finds out why.
Connect ThinkingAI Agentic Engine to target students by attendance and practice data. Pull learning records into interviews and sync findings back as student tags.
What the behavior data shows
Missed 3 classes in the 4 weeks after a teacher change. Homework completion fell from about 90% to just over 30%.
What the heari interview found
"The new teacher goes too fast. My kid can't keep up and is too shy to ask, so they don't want to do homework when they get home."
What the behavior data shows
Opened the learning app only twice after downloading it.
What the heari interview found
"The exercises are hard to read on a phone, and my kid usually has to use mine."
Research compliance and privacy in education
Minors and younger students
Guardian consent is required. For younger students, parents are interviewed first.
Teacher anonymity
Anything about specific teachers is anonymized in the report.
Learning data protection
Students' personal and learning data are used only for this study and belong to you.
Informed consent
Parents and students are briefed on the study's purpose and data use upfront. Nothing starts until they consent.
Why students don't renew, in parents' own words
Bring a renewal or enrollment question, and see how heari interviews parents and students for you.
